From the next report to the next decision.
The portfolio project is built around managing Facebook campaigns through Telegram. Instead of looking up every metric by hand, you can ask the bot about performance and get a clear picture of the campaign, including comparisons and changes over time.
In the attached examples, the bot shows a campaign report and lists the analyses you can request: leads, cost per click, cost per lead, changes that were made, breakdowns by ad and ad set, and recommendations for what to check next. Creating, editing and managing campaigns is planned as part of the chat interface.
What does the system enable?
Information in plain language
Ask for a summary or a breakdown of campaign data in a simple sentence.
Context over time
Check what changed between periods and what happened before or after a specific change.
Work actions in Telegram
Create, edit and manage campaigns from a familiar chat channel, according to permissions and settings.
What matters in a system like this?
- Define which data and which actions the marketing team really needs.
- Organize the information so the bot returns readable answers with context, not just a table of numbers.
- Set permissions and approvals for actions that change campaigns, and check the results against the actual data.