A more personal answer, even when the process is automated.
A WhatsApp bot for business doesn't need to feel like an endless list of buttons. When it's designed around customers' real questions, it can be a good start to a conversation: it explains what the service includes, asks the right questions and passes the information on in an organized way.
In the portfolio example you can see a conversation that moves from an open question about the type of business to a more precise need. The system doesn't settle for a generic answer. It continues the dialogue and guides the person based on what they shared.
What does the system enable?
Answers to common questions
Clear explanations of services and processes, without waiting for a manual reply to every first question.
Understanding the need
Follow-up questions find out what the person is looking for, so the answer is more relevant.
An organized next step
The conversation can lead to an example, more information or a handoff to the right person, as designed.
How do you approach building a WhatsApp bot?
- Map the types of inquiries, the information customers need and the moment it's worth bringing in a person.
- Write natural conversation scripts in your customers' language, and define the limits of what the system answers.
- Test sample conversations, refine the wording and make sure the move to the next step is clear.